You discover a piece of software, excitedly tell your team and clients about it – and within a week everyone’s using it and thanking you for excellent foresight…if only. Find out how AM users have risen to the challenge of digital transformation and won.
You can sell the benefits of using certain technology to your staff and clients until the cows come home. Successful tech adoption ultimately comes down to establishing new daily habits. If you’ve ever tried to get kids to clean their teeth or tried to reduce your coffee intake, you’ll know that’s easier said than done.
Treat tech adoption like its own project
If you leave your team or clients to adopt software into their routine without providing the ‘big picture’, a clear plan and guidance, you’re setting yourself up to fail. Of course, you want to avoid the risk of paying for a software you’re not using. But there are other risks too: people using the software to different degrees, resulting in inconsistent processes. Or finding that the software isn’t actually fit for your purposes and you waste time and money figuring that out.
If you brief people at a high-level (as you would with a new project), provide any training or support the need to track adoption, you build a clear picture of where and how your software – and adoption – is succeeding and failing.